Glamour Using Celebs to Draw a Bigger Audience
Digital publishing news for January 14, 2014 Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour...
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WSJ Launches Native Content Division Today
Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division. Ad Week’s Lucia Moses writes, “The Wall Street Journal is jumping...
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Wired Creates Innovative Netflix Ad
via Ad Age A multimedia ad designed by Wired for Netflix is giving The New York Times‘ “Snow Fall” a run for its money. Anthropologist Grant McCracken penned a trend piece on the golden age of...
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HSBC Ad Buy Encompasses New Yorker Mag
For the first time in its history, The New Yorker will feature a single advertiser “buying out” an entire issue. Financial giant HSBC will sponsor this week’s magazine, including print, web, tablet,...
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Platisher StackStreet: Forbes for Millennials?
Platform publisher StackStreet is banking that Generation Y wants to read about global business – and hoping that it can join rare company like Forbes. Digiday reports that 350 contributors have...
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Cross-Device Advertising + Other Mobile Challenges
How publishers are handling issues like cross-device advertising, blocking, and native content If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for...
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Mobile Content Strategy: LinkedIn Pulse and More
Publishers and brands refine mobile content strategy, reflect on relationship with consumers Mobile content strategy is wide open these days, as publishers strive to make the right moves toward...
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Advertisement Regulations Come Into Play on Key Issues for Publishers
With cross-device targeting and ad blocking programs dominating the conversation for digital magazines and marketers, advertisement regulations emerge as key factor Advertisement regulations are...
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What is Sponsored Content?
These six publishers are nailing sponsored content, but all in very different ways Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now...
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Coming Soon to Digital Advertising Metrics: RFT
Telmar is out to improve digital advertising metrics with this new measurement; plus, sales of print magazines down again, and a big native content deal The benefits of online advertising are...
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Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016
To block ad blockers or let them be? Free or paywall? Quality or quantity? The digital media trends that will define 2016 … If it’s 2016, and we’re writing about digital media trends, you know it must...
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How Men’s Health Overcomes Digital Advertising Revenue Challenges
The digital advertising revenue is there for the taking, but several obstacles stand in the way; plus, mergers & acquisitions, personnel moves, and more Are you generating all of the digital...
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How to Write Native Content Advertising for a Magazine Sponsor
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content According to Business Insider data, the amount advertisers are spending on native...
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10 Top Digital Magazine Publishing Posts of 2015
Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines This year in our Digital Magazine Publishing...
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Native Digital Advertising: Will New FTC Rules Restrict Revenue?
For magazine publishers, native digital advertising offers a legitimate way to battle ad blocking and generate some much-needed bucks, but some experts believe it has reached its peak For some...
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Advertorial Design Best Practices
How to sail the winds of advertorial design, or sponsored content design – our favorite stream of publishing revenue Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all...
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Leading Publishing Executive’s Take on Transitioning From Print to Digital
AMI chief digital officer discusses going from print to digital; plus, mergers & acquisitions, web advertising sales, and yet another new product from Time Inc. Migrating your publishing operations...
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Magazine Ecommerce: Digital Publishers Taking the Plunge
Publishers are making magazine ecommerce a part of their strategy; plus, video ad viewability and a traffic push from Time Out Magazine ecommerce represents a major opportunity for digital publishers,...
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Ecommerce Publisher News: Vox, PopSugar, and More
What does it take to be an ecommerce publisher? Let’s find out from some top digital magazines; plus, Facebook Instant Articles and Time Inc. Becoming an ecommerce publisher continues to attract...
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With Ad Blocking, Publishers Divided on Response
Ad blocking: Publishers wrestle with how to handle it, and not everyone’s on the same page; plus, news from publishing executives’ latest personnel moves and ed tech + native content from Martha...
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